Balancing creativity
Dec 28, 2025
Balancing Creativity, Marketing, and AI at Scale
At the recent Adobe Summit, marketing leaders explored the essential blend of creativity, marketing automation, and AI. Bill Anderson shared insights with Digital Journal on how successful companies are using Generative AI—not to replace human creativity, but to enhance it in meaningful ways. The choice is clear: cut corners and sacrifice quality, or invest in smart AI integration that strengthens your team. More and more companies are choosing wisely.
